Amazon Go Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Amazon Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Go.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Amazon Go

App Name : Amazon Go

Logo：

OS : Android

Network : Facebook,Instagram

Developer : Amazon Mobile LLC

Publisher : Instagram

Total creative ads during the time period : 36

Duration : 141

Popularity : 3,727

Check ASO Keywords of Amazon Go

2. Amazon Go’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Go in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Go in the recent period. As of 2020-12-30, among the Amazon Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-30, Amazon Go's the proportion of networks impressions are placed like this:

Facebook's proportion is 56.84%,

Instagram's proportion is 43.16%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-30, Amazon Go‘s network with the most ads is Facebook and its proportion is 62.5%.

3. Top 3 Ad Creative Analysis of Amazon Go

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Go. We can see some advertising trends.

Top 1 Ad Creative of Amazon Go

Ad Details ：

Headline ：

Text ：Grab your lunch and go. Skip the checkout with Just Walk Out Technology. Contactless shopping, grab & go options.

Top 2 Ad Creative of Amazon Go

Ad Details ：

Headline ：Find a store near you

Text ：Lunch should be this easy. We ditched the
checkout, so you don’t have to wait—contactless
shopping, Just Walk Out Technology.

Top 3 Ad Creative of Amazon Go

Ad Details ：

Headline ：Contactless, grab & go

Text ：Grab your lunch and go. Skip the checkout with Just Walk Out Technology.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Amazon Go in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Amazon Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Amazon Go, you can click the app name below to view related reports, or you can find more info in ASOTools.

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