Amazon Prime Now Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Prime Now's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Prime Now.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Prime Now
App Name : Amazon Prime Now
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Amazon Mobile LLC
Publisher : TalkU Free Calls +Free Texting +International Call,Instagram,UC Mini-Download Video Status & Movies,Treehouse Table,SHAREit - Transfer & Share,Tandem Language Exchange: Speak & learn languages,Korean Food Recipes - 10k Recipes,Talkray - Free Calls Texts,Text Free: WiFi Calling App
Total creative ads during the time period : 830
Duration : 2,116
Popularity : 73,493
Check ASO Keywords of Amazon Prime Now
2. Amazon Prime Now’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Prime Now in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Prime Now in the recent period. As of 2021-03-14, among the Amazon Prime Now‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Amazon Prime Now's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.76%,
Messenger's proportion is 34.56%,
Instagram's proportion is 27.68%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Amazon Prime Now‘s network with the most ads is Facebook and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of Amazon Prime Now
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Prime Now. We can see some advertising trends.
Top 1 Ad Creative of Amazon Prime Now
Ad Details ：
Headline ：Start Your 30-Day Prime FREE Trial
Text ：You have better things to do than go to the store. Skip the trip and shop for tens of thousands of daily essentials and gift items through the Amazon Prime Now app. In addition to the daily essentials available on Amazon Prime Now, you can shop from local stores and restaurants in select cities. Cho...
Top 2 Ad Creative of Amazon Prime Now
Ad Details ：
Headline ：$10 off with code 10PRIMENOW
Text ：Enjoy free 2-hour delivery and $10 off your first Prime Now order with code 10PRIMENOW. Skip the trip to the store and try Amazon's fastest delivery yet!
Top 3 Ad Creative of Amazon Prime Now
Ad Details ：
Headline ：Ultrafast Grocery Delivery
Text ：Enjoy free 2-hour delivery on groceries and more! Skip the trip to the store and try Amazon's fastest delivery yet!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 305 | 305 |
| Popularity | 985 | 980 | 980 |
| Dimensions | 600 x 600 | 400 x 224 | |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United States,Singapore,United Kingdom,Malaysia | United States,France,Germany,Spain,Italy,United Kingdom | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Amazon Prime Now in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Amazon Prime Now's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Prime Now, you can click the app name below to view related reports, or you can find more info in ASOTools.