American Express-אמריקן אקספרס Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the American Express-אמריקן אקספרס's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps American Express-אמריקן אקספרס.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of American Express-אמריקן אקספרס
App Name : American Express-אמריקן אקספרס
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ISRACARD GROUP
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Facebook,Blue Light Filter - Night Mode, Night Shift,Treehouse Table,7 Minute Workout
Total creative ads during the time period : 101
Duration : 1,413
Popularity : 19,471
Check ASO Keywords of American Express-אמריקן אקספרס
2. American Express-אמריקן אקספרס’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser American Express-אמריקן אקספרס in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of American Express-אמריקן אקספרס in the recent period. As of 2021-03-14, among the American Express-אמריקן אקספרס‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, American Express-אמריקן אקספרס's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.05%,
Audience Network's proportion is 25.05%,
Instagram's proportion is 24.95%,
Messenger's proportion is 24.95%,
's proportion is .
In the date of 2021-03-14, American Express-אמריקן אקספרס‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of American Express-אמריקן אקספרס
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of American Express-אמריקן אקספרס. We can see some advertising trends.
Top 1 Ad Creative of American Express-אמריקן אקספרס
Ad Details ：
Headline ：<< להורדת האפליקציה לחצו כאן
Text ：מתי בפעם האחרונה בדקתם את החיובים שלכם? הורידו את האפליקציה, בדקו את פירוט העסקאות שלכם מכל מקום, וחסכו זמן יקר >
Top 2 Ad Creative of American Express-אמריקן אקספרס
Ad Details ：
Headline ：<< להורדת האפקליציה לחצו כאן
Text ：מזמינים אתכם להצטרף אלינו לגרסה החדשה והמשופרת של אפליקציית אמריקן אקספרס. מה בדיוק קורה שם? הנה כל החידושים שהכנו לכם: גישה לחשבון מכל מקום – כל המידע האישי והעדכני...
Top 3 Ad Creative of American Express-אמריקן אקספרס
Ad Details ：
Headline ：<< להורדת האפליקציה לחצו כאן
Text ：מזמינים אתכם להצטרף אלינו לגרסה החדשה והמשופרת של אפליקציית אמריקן אקספרס. מה בדיוק קורה שם? הנה כל החידושים שהכנו לכם: גישה לחשבון מכל מקום – כל המידע האישי והעדכני...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 206 | 85 | 84 |
| Popularity | 842 | 627 | 622 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Israel | Israel | Israel |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for American Express-אמריקן אקספרס in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free American Express-אמריקן אקספרס's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to American Express-אמריקן אקספרס, you can click the app name below to view related reports, or you can find more info in ASOTools.