Americanas Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Americanas’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Americanas.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Americanas

App Name : Americanas

Logo

Americanas-SocialPeta

OS : iOS

Network : Audience Network,Google Ads(Admob),Facebook

Developer : B2W Inc.

Publisher : OLX Clasificados,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,打工趣 - 最棒的兼職工作資訊平台,MakeupPlus,Un día más culto,Scan & Translate+ Text grabber,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 47,777

Duration : 1,018

Popularity : 2,361,816

2. Americanas’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Americanas in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Americanas in the recent period. As of 2020-09-07, among the Americanas‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Americanas’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 0,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Americanas‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Americanas

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Americanas. We can see some advertising trends.

Top 1 Ad Creative of Americanas

Ad Details :

Headline :Sticko - Suporte Com Ventosa Para Smartphone Celulares Iphone Galaxy Morotora

Text :Preço baixo e as melhores ofertas de smartphones, notebooks, TV LED, geladeiras, móveis, tablets e mais na Americanas.com. Aproveite!

Top 2 Ad Creative of Americanas

Ad Details :

Headline :Americanas

Text :Baixe o app da Americanas e aproveite os maiores descontos, na sua mão! Cupons, promoções...

Top 3 Ad Creative of Americanas

Ad Details :

Headline :Philips Streaming 4k Ultra Hd Wi-fi Built-in Blu-ray Player

Text :Preço baixo e as melhores ofertas de smartphones, notebooks, TV LED, geladeiras, móveis, tablets e mais na Americanas.com. Aproveite!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 143 128 140
Popularity 564 509 385
Dimensions 1200 x 628 224 x 400 1200 x 628
Creative Type Image Video Image
Network Audience Network Audience Network Audience Network
Related Ads 2 2 3
Countries Portugal,Brazil,Angola Portugal,Angola,Brazil Brazil,Angola,Portugal
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Americanas in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Americanas’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Americanas, you can click the app name below to view related reports.