Amex to Go Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Amex to Go’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amex to Go.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Amex to Go

App Name : Amex to Go

Logo

Amex to Go-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : American Express

Publisher :

Total creative ads during the time period : 90

Duration : 950

Popularity : 9,061

2. Amex to Go’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amex to Go in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Amex to Go in the recent period. As of 2020-09-05, among the Amex to Go‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 72.73%, Carousel category’s proportion is 27.27%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Amex to Go’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 69.4%,

Instagram’s proportion is 30.6%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Amex to Go‘s network with the most ads is Facebook and its proportion is 63.64%.

3. Top 3 Ad Creative Analysis of Amex to Go

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amex to Go. We can see some advertising trends.

Top 1 Ad Creative of Amex to Go

Ad Details :

Headline :Amex México

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of Amex to Go

Ad Details :

Headline :Amex México

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of Amex to Go

Ad Details :

Headline :Amex México

Text :Connecting to the iTunes Store.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 61 62 57
Popularity 409 397 379
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Mexico Mexico Mexico
Language English English English

Through the above analysis, we can see that the most effective channel for Amex to Go in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Amex to Go’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Amex to Go, you can click the app name below to view related reports.