Animal Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Animal Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Animal Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Animal Friends
App Name : Animal Friends
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Animal Friends
Publisher : Instagram
Total creative ads during the time period : 8
Duration : 13
Popularity : 526
Check ASO Keywords of Animal Friends
2. Animal Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Animal Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Animal Friends in the recent period. As of 2020-08-16, among the Animal Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, Animal Friends's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-16, Animal Friends‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Animal Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Animal Friends. We can see some advertising trends.
Top 1 Ad Creative of Animal Friends
Ad Details ：
Headline ：Win an entire year of FREE pet insurance
Text ：Over 20 years experience as pet insurance experts - Free 24/7 vet video consultations for cats and dogs - Every policy you buy helps us support animal charities
Top 2 Ad Creative of Animal Friends
Ad Details ：
Headline ：Win an entire year of FREE pet insurance
Text ：Over 20 years experience as pet insurance experts - Free 24/7 vet video consultations for cats and dogs - Every policy you buy helps us support animal charities
Top 3 Ad Creative of Animal Friends
Ad Details ：
Headline ：Win an entire year of FREE pet insurance
Text ：Over 20 years experience as pet insurance experts - Free 24/7 vet video consultations for cats and dogs - Every policy you buy helps us support animal charities
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 12 | 12 | 12 |
| Popularity | 77 | 77 | 76 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Animal Friends in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Animal Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Animal Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.