Annabel Karmel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Annabel Karmel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Annabel Karmel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Annabel Karmel
App Name : Annabel Karmel
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Annabel Karmel
Publisher : Instagram,Facebook
Total creative ads during the time period : 78
Duration : 1,042
Popularity : 6,168
Check ASO Keywords of Annabel Karmel
2. Annabel Karmel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Annabel Karmel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Annabel Karmel in the recent period. As of 2021-05-21, among the Annabel Karmel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, Annabel Karmel's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.34%,
Messenger's proportion is 23.3%,
Audience Network's proportion is 23.25%,
Facebook's proportion is 23.11%,
's proportion is .
In the date of 2021-05-21, Annabel Karmel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Annabel Karmel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Annabel Karmel. We can see some advertising trends.
Top 1 Ad Creative of Annabel Karmel
Ad Details ：
Headline ：
Text ：Annabel Karmel’s Baby & Toddler Recipe App. Download the No.1 talked about recipe app for babies and toddlers. With over 300 nutritious recipes, meal planners, shopping lists and more, it's your go-to guide for mealtime inspiration!
Top 2 Ad Creative of Annabel Karmel
Ad Details ：
Headline ：
Text ：The #1 Baby & Toddler Recipe App every parent needs!
300+ recipes, including purees, fingers foods and family meals.
PLUS meal planners top tips, brand new Allery Tracer and lots more.
DOWNLOAD TODAY
Top 3 Ad Creative of Annabel Karmel
Ad Details ：
Headline ：
Text ：Be the first to Discover the shiny NEW edition of Annabel’s #1 RATED Baby & Toddler Recipe App.
Now packed with even more recipes, meal planners and brand new Allergy Tracker.
The ultimate pocket guide for baby, toddler and family mealtime inspiration.
- 300+ recipes
- Allergy Tracker
- Meal Planners
- Shopping List
- Interactive Speaker + Timer
- Tips & Advice
- Recipe Converter
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 162 | 115 | 115 |
| Popularity | 985 | 233 | 217 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 8 | 9 |
| Countries | United States,United Arab Emirates,United Kingdom,Ireland,Australia | Ireland,United Kingdom,South Africa,Singapore,United States,Canada,Australia,United Arab Emirates | South Africa,United Kingdom,Ireland,Singapore,United States,Canada,Australia,United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Annabel Karmel in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Annabel Karmel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Annabel Karmel, you can click the app name below to view related reports, or you can find more info in ASOTools.