Apollo.lv Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Apollo.lv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apollo.lv.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Apollo.lv
App Name : Apollo.lv
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : TV NET
Publisher : Facebook,Instagram
Total creative ads during the time period : 2,547
Duration : 775
Popularity : 294,847
Check ASO Keywords of Apollo.lv
2. Apollo.lv’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Apollo.lv in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Apollo.lv in the recent period. As of 2021-03-08, among the Apollo.lv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Apollo.lv's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.22%,
Instagram's proportion is 36.22%,
Messenger's proportion is 27.56%,
's proportion is ,
's proportion is .
In the date of 2021-03-08, Apollo.lv‘s network with the most ads is Facebook and its proportion is 36.21%.
3. Top 3 Ad Creative Analysis of Apollo.lv
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apollo.lv. We can see some advertising trends.
Top 1 Ad Creative of Apollo.lv
Ad Details ：
Headline ：Salūzusi trauku mazgājamā mašīna vai iespaidīgs kaitējums videi? Ādažu militārajā bāzē izmanto plastmasas galda piederumus
Text ：Par notiekošo Ādažu militārās bāzes ēdnīcā, kas esot lielākā Baltijā un kurā vienlaikus var pusdienot pat tūkstoš cilvēku, ir neizpratnē šīs ēdnīcas apmeklētāja, kas pati ir kareive. Militārā bāze nodarot kaitējumu videi, jo vienā dienā vien izmantojot tūkstošiem plast...
Top 2 Ad Creative of Apollo.lv
Ad Details ：
Headline ：Ušakova galvenais mērķis EP būšot aizstāvēt rīdzinieku tiesības
Text ：Iekļūstot Eiropas Parlamentā (EP), pašreizējā Rīgas domes priekšsēdētāja Nila Ušakova (S) galvenais mērķis būs cīnīties par rīdzinieku tiesību aizstāvēšanu, otrdienas vakarā žurnālistiem preses brīfingā pauda pats Ušakovs.
Top 3 Ad Creative of Apollo.lv
Ad Details ：
Headline ：Valainis: OIK parlamentārās izmeklēšanas komisija būtībā vēl neko nav paveikusi
Text ：Elektroenerģijas obligātā iepirkuma komponentes (OIK) sistēmas jautājumiem izveidotās parlamentārās izmeklēšanas komisijas vadība gandrīz mēneša laikā pēc būtības neko nav paveikusi, lai gan ir nepieciešama aktīvāka rīcība, lai rastu risinājumu elektroenerģijas cenas samazin...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 386 | 400 | 286 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Latvia | Latvia | Latvia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Apollo.lv in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Apollo.lv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Apollo.lv, you can click the app name below to view related reports, or you can find more info in ASOTools.