Arcadia Power Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Arcadia Power's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Arcadia Power.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Arcadia Power
App Name : Arcadia Power
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Arcadia Power
Publisher : Instagram
Total creative ads during the time period : 126
Duration : 818
Popularity : 15,390
Check ASO Keywords of Arcadia Power
2. Arcadia Power’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Arcadia Power in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Arcadia Power in the recent period. As of 2020-10-27, among the Arcadia Power‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-27, Arcadia Power's the proportion of networks impressions are placed like this:
Facebook's proportion is 92.96%,
Instagram's proportion is 7.04%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-27, Arcadia Power‘s network with the most ads is Facebook and its proportion is 88.89%.
3. Top 3 Ad Creative Analysis of Arcadia Power
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Arcadia Power. We can see some advertising trends.
Top 1 Ad Creative of Arcadia Power
Ad Details ：
Headline ：Claim Your Guaranteed Savings
Text ：You can now get guaranteed solar savings on your electricity bill from local solar projects in New York, for free.
Plus, sign up by February 28 and get a $25 Amazon.com Gift Card.
Top 2 Ad Creative of Arcadia Power
Ad Details ：
Headline ：Eversource Customers Can Now Get a Google Chromecast at No Cost
Text ：Save up to 30% on your Eversource bill with clean energy.
Plus, sign up by August 31st and get a Google Chromecast at no cost.
Top 3 Ad Creative of Arcadia Power
Ad Details ：
Headline ：Lower Your Utility Bill And Get A $25 Best Buy® Gift Card
Text ：You can now save on your utility bill with clean energy, at no cost.
Plus, get a $25 Best Buy® gift card reward when you sign up by October 31.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 610 | 817 | 736 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2048 x 1363 | 1200 x 628 | 752 x 494 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Arcadia Power in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Arcadia Power's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Arcadia Power, you can click the app name below to view related reports, or you can find more info in ASOTools.