Arper Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Arper's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Arper.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Arper
App Name : Arper
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Arper Spa
Publisher : Instagram,Facebook
Total creative ads during the time period : 99
Duration : 363
Popularity : 6,700
Check ASO Keywords of Arper
2. Arper’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Arper in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Arper in the recent period. As of 2021-05-15, among the Arper‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 59.26%, Carousel category's proportion is 18.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, Arper's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.8%,
Facebook's proportion is 25.78%,
Audience Network's proportion is 25.52%,
Messenger's proportion is 19.9%,
's proportion is .
In the date of 2021-05-15, Arper‘s network with the most ads is Instagram and its proportion is 44.44%.
3. Top 3 Ad Creative Analysis of Arper
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Arper. We can see some advertising trends.
Top 1 Ad Creative of Arper
Ad Details ：
Headline ：Arper
Text ：Follow Arper on Facebook and keep up with our latest news 👍
Top 2 Ad Creative of Arper
Ad Details ：
Headline ：Arper - Adell Collection
Text ：Lievore + Altherr Désile Park, 2020
Top 3 Ad Creative of Arper
Ad Details ：
Headline ：Aston Club Collection
Text ：Design by Jean-Marie Massaud, 2020
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 73 | 84 | 84 |
| Popularity | 231 | 207 | 206 |
| Dimensions | 1241 x 617 | 1657 x 831 | 1241 x 617 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 3 |
| Countries | India,United States | Spain,India | Spain,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Arper in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Arper's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Arper, you can click the app name below to view related reports, or you can find more info in ASOTools.