Ask NHS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ask NHS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ask NHS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ask NHS
App Name : Ask NHS
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Sensely Corporation
Publisher : Facebook,Instagram,TalkLife for Anxiety, Depression & Stress
Total creative ads during the time period : 28
Duration : 1,338
Popularity : 6,500
Check ASO Keywords of Ask NHS
2. Ask NHS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ask NHS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ask NHS in the recent period. As of 2021-03-31, among the Ask NHS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-31, Ask NHS's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.66%,
Messenger's proportion is 25.7%,
Facebook's proportion is 25.43%,
Instagram's proportion is 22.21%,
's proportion is .
In the date of 2021-03-31, Ask NHS‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ask NHS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ask NHS. We can see some advertising trends.
Top 1 Ad Creative of Ask NHS
Ad Details ：
Headline ：Ask NHS works for the whole family, download it today
Text ：The ASK NHS APP now covers the whole family letting under 16s book GP appointments. Allowing you 24/7 access to check your symptoms and book appointments with your GP (F2F, Telephone or Video) and other services Over 34.,000 Lewisham residents have already downloaded and used it.
Top 2 Ad Creative of Ask NHS
Ad Details ：
Headline ：Ask NHS works for the whole family, download it today
Text ：The ASK NHS APP now covers the whole family letting under 16s book GP appointments. Allowing you 24/7 access to check your symptoms and book appointments with your GP (F2F, Telephone or Video) and other services Over 34.,000 Lewisham residents have already downloaded and used it.
Top 3 Ad Creative of Ask NHS
Ad Details ：
Headline ：Ask NHS works for the whole family, download it today
Text ：The ASK NHS APP now covers the whole family letting under 16s book GP appointments. Allowing you 24/7 access to check your symptoms and book appointments with your GP (F2F, Telephone or Video) and other services Over 34.,000 Lewisham residents have already downloaded and used it.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 78 | 78 |
| Popularity | 609 | 608 | 604 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ask NHS in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Ask NHS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ask NHS, you can click the app name below to view related reports, or you can find more info in ASOTools.