Atlas Empires Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Atlas Empires's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Atlas Empires.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Atlas Empires
App Name : Atlas Empires
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Cerberus Interactive, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 198
Duration : 781
Popularity : 27,665
Check ASO Keywords of Atlas Empires
2. Atlas Empires’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Atlas Empires in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Atlas Empires in the recent period. As of 2021-03-16, among the Atlas Empires‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Atlas Empires's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.16%,
Audience Network's proportion is 25.04%,
Messenger's proportion is 24.99%,
Facebook's proportion is 24.82%,
's proportion is .
In the date of 2021-03-16, Atlas Empires‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Atlas Empires
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Atlas Empires. We can see some advertising trends.
Top 1 Ad Creative of Atlas Empires
Ad Details ：
Headline ：Claim Land, Find Treasures -->
Text ：This guy got caught playing in his neighbors yard trying to CLAIM LAND!
Top 2 Ad Creative of Atlas Empires
Ad Details ：
Headline ：Strategy + Location Based Game
Text ："Atlas Empires combines the best aspects of Pokemon Go and Clash of Clans into a seamless mobile experience."
Top 3 Ad Creative of Atlas Empires
Ad Details ：
Headline ：DOWNLOAD NOW, CLAIM YOUR HOME >
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 152 | 149 | 108 |
| Popularity | 979 | 975 | 822 |
| Dimensions | 224 x 400 | 320 x 400 | 300 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore,Australia,Hong Kong,Ireland,Iceland,Norway,Canada,Sweden,Denmark,New Zealand | Hong Kong,Singapore,Sweden,Ireland,Canada,United States,Iceland,Denmark,Australia,Norway,New Zealand | Norway,New Zealand,Canada,Australia,Denmark,United States,United Kingdom,Sweden |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Atlas Empires in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Atlas Empires's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Atlas Empires, you can click the app name below to view related reports, or you can find more info in ASOTools.