Audible: audiobooks, podcasts & audio stories Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Audible: audiobooks, podcasts & audio stories's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Audible: audiobooks, podcasts & audio stories.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Audible: audiobooks, podcasts & audio stories
App Name : Audible: audiobooks, podcasts & audio stories
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Audible, Inc
Publisher : Tandem Language Exchange: Speak & learn languages,Photo Editor & Pic Collage - Sweet Selfie Camera,Treehouse Table,UC Mini-Download Video Status & Movies,Korean Food Recipes - 10k Recipes,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call,YouCam Nails - Manicure Salon for Custom Nail Art,Instagram
Total creative ads during the time period : 10,000
Duration : 2,377
Popularity : 13,461,802
Check ASO Keywords of Audible: audiobooks, podcasts & audio stories
2. Audible: audiobooks, podcasts & audio stories’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Audible: audiobooks, podcasts & audio stories in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Audible: audiobooks, podcasts & audio stories in the recent period. As of 2021-03-15, among the Audible: audiobooks, podcasts & audio stories‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 31.48%, Carousel category's proportion is 15.95%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Audible: audiobooks, podcasts & audio stories's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.11%,
Instagram's proportion is 22.29%,
Audience Network's proportion is 21.93%,
Messenger's proportion is 19.85%,
Google Ads(Admob)'s proportion is 0.83%.
In the date of 2021-03-15, Audible: audiobooks, podcasts & audio stories‘s network with the most ads is Facebook and its proportion is 23.58%.
3. Top 3 Ad Creative Analysis of Audible: audiobooks, podcasts & audio stories
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Audible: audiobooks, podcasts & audio stories. We can see some advertising trends.
Top 1 Ad Creative of Audible: audiobooks, podcasts & audio stories
Ad Details ：
Headline ：Kostenlos testen
Text ：App herunterladen & in die größte Auswahl an Hörbüchern eintauchen. Jetzt kostenlos testen
Top 2 Ad Creative of Audible: audiobooks, podcasts & audio stories
Ad Details ：
Headline ：Audible - Votre 1er Livre Audio Gratuit
Text ：
Top 3 Ad Creative of Audible: audiobooks, podcasts & audio stories
Ad Details ：
Headline ：Votre premier livre audio gratuit sur Audible
Text ：Écoutez tous les Harry Potter sur votre smartphone grâce à Audible
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 248 | 237 | 247 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 406 x 720 | 320 x 400 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Austria,Germany | Belgium,Monaco,France | Luxembourg,Italy,France,Monaco,Belgium,Germany |
| Language | German | Italian | French |
Through the above analysis, we can see that the most effective channel for Audible: audiobooks, podcasts & audio stories in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Audible: audiobooks, podcasts & audio stories's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Audible: audiobooks, podcasts & audio stories, you can click the app name below to view related reports, or you can find more info in ASOTools.