AutoMate Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AutoMate's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AutoMate.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AutoMate
App Name : AutoMate
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Auto Repair and Service Group Limited
Publisher : Instagram,Facebook,Real Sports Car Gas Station - Extreme Parking 2017,RTO Vehicle Owner Details- RTO Vehicle Information
Total creative ads during the time period : 132
Duration : 435
Popularity : 9,240
Check ASO Keywords of AutoMate
2. AutoMate’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AutoMate in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AutoMate in the recent period. As of 2021-03-16, among the AutoMate‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 53.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, AutoMate's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.37%,
Instagram's proportion is 25.77%,
Messenger's proportion is 24.07%,
Audience Network's proportion is 23.79%,
's proportion is .
In the date of 2021-03-16, AutoMate‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of AutoMate
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AutoMate. We can see some advertising trends.
Top 1 Ad Creative of AutoMate
Ad Details ：
Headline ：政府驗車尊貴套餐
Text ：AutoMate 限時優惠 🔥 挑戰者 $988 政府驗車尊貴套餐正式於 AutoMate 上架！優惠傳送門:https://bit.ly/2Mog94c
以下服務全包👇🏻 總值超過 $4,000
🔸政府驗車前 56 項全面預檢
🔸更換加德士 Havoline-5W40 全合成偈油（4 公升），不包油隔
🔸全人手專業洗車及吸塵服務
🔸免費代交政府指定驗車中心檢驗（已包括政府驗車費用 $585）
———————————————————
📅 優惠期至2021年4月1日。可選牛頭角、觀塘或柴灣分店交車。$988 不包括選取柴灣店來回觀塘驗車中心之隧道費及停車場費。
優惠只適用於一般私家車 (不限排氣量，如柴油車須另行報價)，不適用於特別車款 / 超跑 / 商用車輛。
Top 2 Ad Creative of AutoMate
Ad Details ：
Headline ：政府驗車尊貴套餐
Text ：AutoMate 限時優惠 🔥 挑戰者 $988 政府驗車尊貴套餐正式於 AutoMate 上架！優惠傳送門: hhttps://bit.ly/2YgUaPy
以下服務全包👇🏻 總值超過 $4,000
🔸政府驗車前 56 項全面預檢
🔸更換加德士 Havoline-5W40 全合成偈油（4 公升），不包油隔
🔸全人手專業洗車及吸塵服務
🔸免費代交政府指定驗車中心檢驗（已包括政府驗車費用 $585）
———————————————————
📅 優惠期至2021年4月1日。可選牛頭角、觀塘或柴灣分店交車。$988 不包括選取柴灣店來回觀塘驗車中心之隧道費及停車場費。
優惠只適用於一般私家車 (不限排氣量，如柴油車須另行報價)，不適用於特別車款 / 超跑 / 商用車輛。
Top 3 Ad Creative of AutoMate
Ad Details ：
Headline ：換 Mobil 1 5W30 偈油
Text ：【2021年優惠頭炮】只限 AutoMate 用戶：而家換 Mobil 1 5W30 偈油即享優惠價，已包油隔連工包料，自然更有預算。
📍 AutoMate 車房網絡遍佈港九新界，仲唔即刻用 AutoMate 預約，兼賺現金積分？ 📲 http://bit.ly/3boBBjQ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 46 |
| Popularity | 222 | 213 | 164 |
| Dimensions | 426 x 426 | 426 x 426 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 34 | 32 | 15 |
| Countries | United Kingdom,Australia,Canada,United States | United Kingdom,United States,Australia,Canada | Hong Kong |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for AutoMate in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free AutoMate's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AutoMate, you can click the app name below to view related reports, or you can find more info in ASOTools.