AutoScout24 - used car finder Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AutoScout24 - used car finder's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AutoScout24 - used car finder.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AutoScout24 - used car finder
App Name : AutoScout24 - used car finder
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : AutoScout24 GmbH
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,BeSoccer - Soccer Live Score,AirBrush: Easy Photo Editor,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Call Recorder
Total creative ads during the time period : 10,000
Duration : 2,197
Popularity : 2,663,741
Check ASO Keywords of AutoScout24 - used car finder
2. AutoScout24 - used car finder’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AutoScout24 - used car finder in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AutoScout24 - used car finder in the recent period. As of 2021-03-15, among the AutoScout24 - used car finder‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.65%, Carousel category's proportion is 82.35%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, AutoScout24 - used car finder's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.0%,
Instagram's proportion is 30.89%,
Messenger's proportion is 23.79%,
Audience Network's proportion is 12.9%,
Mobvista's proportion is 1.41%.
In the date of 2021-03-15, AutoScout24 - used car finder‘s network with the most ads is Facebook and its proportion is 44.71%.
3. Top 3 Ad Creative Analysis of AutoScout24 - used car finder
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AutoScout24 - used car finder. We can see some advertising trends.
Top 1 Ad Creative of AutoScout24 - used car finder
Ad Details ：
Headline ：Nissan Juke 1.5, Tuo a 8.500€
Text ：
Top 2 Ad Creative of AutoScout24 - used car finder
Ad Details ：
Headline ：Nissan Juke 1.5, Tuo a 8.500€
Text ：
Top 3 Ad Creative of AutoScout24 - used car finder
Ad Details ：
Headline ：Fiat 500X, Tua a 21.500€
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 226 | 226 | 214 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for AutoScout24 - used car finder in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free AutoScout24 - used car finder's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AutoScout24 - used car finder, you can click the app name below to view related reports, or you can find more info in ASOTools.