Avis Car Rental Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Avis Car Rental's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Avis Car Rental.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Avis Car Rental
App Name : Avis Car Rental
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Avis Budget Group, Inc.
Publisher : Instagram,Facebook,Connected 9 Ball (コネクテッドナインボール),FotoRus -Camera & Photo Editor,MySQL QueryDB Client,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 114
Duration : 894
Popularity : 12,461
Check ASO Keywords of Avis Car Rental
2. Avis Car Rental’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Avis Car Rental in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Avis Car Rental in the recent period. As of 2021-05-25, among the Avis Car Rental‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Avis Car Rental's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.29%,
Instagram's proportion is 46.71%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Avis Car Rental‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Avis Car Rental
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Avis Car Rental. We can see some advertising trends.
Top 1 Ad Creative of Avis Car Rental
Ad Details ：
Headline ：Join Avis Preferred Rewards
Text ：Avis Preferred Registration
Top 2 Ad Creative of Avis Car Rental
Ad Details ：
Headline ：Deals on Avis Rentals
Text ：Now is the perfect time to experience something new by taking a mini road trip or weekend getaway. Rent with Avis and save. #ad
Top 3 Ad Creative of Avis Car Rental
Ad Details ：
Headline ：Join Avis Preferred today
Text ：Find “that leaving the queue in your rearview” joy with Avis Preferred, our membership program that gets you on the road faster.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 271 | 67 | 66 |
| Popularity | 999 | 421 | 419 |
| Dimensions | 600 x 399 | 1200 x 628 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,Australia,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Avis Car Rental in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Avis Car Rental's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Avis Car Rental, you can click the app name below to view related reports, or you can find more info in ASOTools.