Azur Lane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Azur Lane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Azur Lane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Azur Lane
App Name : Azur Lane
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Yostar Limited.
Publisher : TalkU Free Calls +Free Texting +International Call,Treehouse Table,SHAREit - Transfer & Share,UC Mini-Download Video Status & Movies,Instagram,Tandem Language Exchange: Speak & learn languages,Talkray - Free Calls Texts,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 1,140
Duration : 945
Popularity : 105,335
Check ASO Keywords of Azur Lane
2. Azur Lane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Azur Lane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Azur Lane in the recent period. As of 2021-03-15, among the Azur Lane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Azur Lane's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.47%,
Audience Network's proportion is 24.85%,
Instagram's proportion is 24.84%,
Messenger's proportion is 24.84%,
's proportion is .
In the date of 2021-03-15, Azur Lane‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Azur Lane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Azur Lane. We can see some advertising trends.
Top 1 Ad Creative of Azur Lane
Ad Details ：
Headline ：
Text ：Azur Lane Launches in Southeast Asia Ahead of Schedule #android #ios #mobilegame https://t.co/0MTqzGGJC8 https://t.co/whpLDqlACY
Top 2 Ad Creative of Azur Lane
Ad Details ：
Headline ：Come in!
Text ：
Top 3 Ad Creative of Azur Lane
Ad Details ：
Headline ：Come in!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 225 | 166 | 166 |
| Popularity | 993 | 987 | 986 |
| Dimensions | 400 x 224 | 400 x 224 | |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | Philippines,Poland,Brazil,Canada,Indonesia,South Africa,India,Bahrian,Italy,Afghanistan,Korea,Greece,Singapore,China,France,Hong Kong,Nicaragua,Taiwan,Japan | Bahrian,Taiwan,Netherlands,South Africa,Uganda,Singapore,Indonesia,Bahamas,Canada,India,Italy,United Arab Emirates,Lithuania,Korea,Philippines,Poland,Brazil,Australia,Costa Rica,Peru |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Azur Lane in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Azur Lane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Azur Lane, you can click the app name below to view related reports, or you can find more info in ASOTools.