Baby + Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Baby +'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Baby +.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Baby +

App Name : Baby +


Baby +-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : Health & Parenting Ltd

Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,OLX Classifieds,Alarm Clock,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 1,185

Duration : 1,749

Popularity : 265,145

Check ASO Keywords of Baby +

2. Baby +’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Baby + in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Baby + in the recent period. As of 2021-03-15, among the Baby +‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.28%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 21.72%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Baby +'s the proportion of networks impressions are placed like this:

Facebook's proportion is 25.99%,

Messenger's proportion is 24.81%,

Instagram's proportion is 24.7%,

Audience Network's proportion is 24.5%,

's proportion is .

In the date of 2021-03-15, Baby +‘s network with the most ads is Facebook and its proportion is 25.25%.

3. Top 3 Ad Creative Analysis of Baby +

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Baby +. We can see some advertising trends.

Top 1 Ad Creative of Baby +

Ad Details :

Headline :Laden Sie sich die Nr. 1 Baby App herunter

Text :Die umfassendste Baby-Tracking App!🥰

Top 2 Ad Creative of Baby +

Ad Details :

Headline :Installez l'appli Bébé qui soutient les mamans et les papas

Text :

Top 3 Ad Creative of Baby +

Ad Details :

Headline :Installez l'appli Bébé qui soutient les mamans et les papas

Text :L’application de suivi de bébé la plus complète. Téléchargez l'application bébé No 1!🥰

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 293 267 267
Popularity 999 999 999
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Germany,Netherlands,United States,United Kingdom,France Netherlands,United Kingdom,Germany,France,United States Netherlands,United Kingdom,Germany,France,United States
Language German French French

Through the above analysis, we can see that the most effective channel for Baby + in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Baby +'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Baby +, you can click the app name below to view related reports, or you can find more info in ASOTools.