Back Market Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Back Market's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Back Market.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Back Market
App Name : Back Market
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Back Market
Publisher : Instagram,Facebook,Şok Aktüel - Cepte Şok,Bible In Basic English Free - Offline BBE Bible,Krishna Movies,Finger Family Nursery Rhymes
Total creative ads during the time period : 997
Duration : 595
Popularity : 90,011
Check ASO Keywords of Back Market
2. Back Market’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Back Market in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Back Market in the recent period. As of 2021-03-16, among the Back Market‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 89.47%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.26%, Carousel category's proportion is 5.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Back Market's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 26.16%,
Instagram's proportion is 21.34%,
Facebook's proportion is 19.77%,
Messenger's proportion is 17.86%,
Audience Network's proportion is 14.88%.
In the date of 2021-03-16, Back Market‘s network with the most ads is Facebook and its proportion is 21.05%.
3. Top 3 Ad Creative Analysis of Back Market
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Back Market. We can see some advertising trends.
Top 1 Ad Creative of Back Market
Ad Details ：
Headline ：Back Market
Text ：Jusqu’à -70% sur des milliers de produits entièrement remis à neuf ! Garantie 6 mois.
Top 2 Ad Creative of Back Market
Ad Details ：
Headline ：Entrega garantizada, productos limpios 😘
Text ：💎Jugar NO es solo cosa de niños...🎮
Top 3 Ad Creative of Back Market
Ad Details ：
Headline ：Entrega garantizada, productos limpios 😘
Text ：💎Jugar NO es solo cosa de niños...🎮
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 262 | 103 | 103 |
| Popularity | 949 | 751 | 749 |
| Dimensions | 640 x 640 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Luxembourg,Congo,Belgium,Central African,Switzerland,France,Monaco | Mexico,Peru,Chile,Spain,Colombia,Cuba,Venezuela,Argentina,Paraguay,Panama | Colombia,Spain,Venezuela,Paraguay,Peru,Chile,Argentina,Cuba,Mexico,Panama |
| Language | French | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Back Market in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Back Market's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Back Market, you can click the app name below to view related reports, or you can find more info in ASOTools.