Badoo — Dating App to Chat, Date & Meet New People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Badoo — Dating App to Chat, Date & Meet New People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Badoo — Dating App to Chat, Date & Meet New People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Badoo — Dating App to Chat, Date & Meet New People
App Name : Badoo — Dating App to Chat, Date & Meet New People
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Badoo
Publisher : Treehouse Table,UC Mini-Download Video Status & Movies,Video Collage Maker,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Anygram : Make Global Friends,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 10,000
Duration : 2,429
Popularity : 2,017,649
Check ASO Keywords of Badoo — Dating App to Chat, Date & Meet New People
2. Badoo — Dating App to Chat, Date & Meet New People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Badoo — Dating App to Chat, Date & Meet New People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Badoo — Dating App to Chat, Date & Meet New People in the recent period. As of 2021-03-15, among the Badoo — Dating App to Chat, Date & Meet New People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 48.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 51.3%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Badoo — Dating App to Chat, Date & Meet New People's the proportion of networks impressions are placed like this:
Audience Network's proportion is 23.41%,
Facebook's proportion is 22.86%,
Instagram's proportion is 22.8%,
Messenger's proportion is 22.8%,
Google Ads(Admob)'s proportion is 6.72%.
In the date of 2021-03-15, Badoo — Dating App to Chat, Date & Meet New People‘s network with the most ads is Facebook and its proportion is 19.17%.
3. Top 3 Ad Creative Analysis of Badoo — Dating App to Chat, Date & Meet New People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Badoo — Dating App to Chat, Date & Meet New People. We can see some advertising trends.
Top 1 Ad Creative of Badoo — Dating App to Chat, Date & Meet New People
Ad Details ：
Headline ：Encontre alguém hoje.
Text ：Conheça uma pessoa nova.
Top 2 Ad Creative of Badoo — Dating App to Chat, Date & Meet New People
Ad Details ：
Headline ：Download Badoo 💜
Text ：💜📲👀💑
Top 3 Ad Creative of Badoo — Dating App to Chat, Date & Meet New People
Ad Details ：
Headline ：Novelc Badoo! 💜
Text ：🙁💜📲🙂
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 386 | 386 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 360 x 360 | 1200 x 1597 | 1200 x 1476 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Angola,Portugal,Brazil | Poland,Russia,Italy,Romania,Germany,Latvia,Philippines,Switzerland,United States,Kazakhstan,Czech | Poland,Germany,Switzerland,Kazakhstan,Czech,Russia,Italy,Romania,Philippines,United States,Latvia |
| Language | Portuguese | NA | Portuguese |
Through the above analysis, we can see that the most effective channel for Badoo — Dating App to Chat, Date & Meet New People in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Badoo — Dating App to Chat, Date & Meet New People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Badoo — Dating App to Chat, Date & Meet New People, you can click the app name below to view related reports, or you can find more info in ASOTools.