BahnBonus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BahnBonus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BahnBonus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BahnBonus
App Name : BahnBonus
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Deutsche Bahn
Publisher : Instagram,Facebook,Bus Simulator 2015,如何绘制乐高英雄的Minecraft,British Slang! New Dictionary of Urban Slangs Quiz
Total creative ads during the time period : 23
Duration : 216
Popularity : 1,426
Check ASO Keywords of BahnBonus
2. BahnBonus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BahnBonus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BahnBonus in the recent period. As of 2021-04-05, among the BahnBonus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-05, BahnBonus's the proportion of networks impressions are placed like this:
Facebook's proportion is 97.9%,
Google Ads(Admob)'s proportion is 2.1%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-05, BahnBonus‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of BahnBonus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BahnBonus. We can see some advertising trends.
Top 1 Ad Creative of BahnBonus
Ad Details ：
Headline ：Über 1,6 Mio. Punkte!
Text ：Mache jetzt mit bei unserer BahnBonus Osteraktion und finde Ostereier im Wimmelspiel. 5.000 Preise warten. Nur bis 06.04.
Top 2 Ad Creative of BahnBonus
Ad Details ：
Headline ：Über 1,6 Mio. Punkte!
Text ：Mache jetzt mit bei unserer BahnBonus Osteraktion und finde Ostereier im Wimmelspiel. 5.000 Preise warten. Nur bis 06.04.
Top 3 Ad Creative of BahnBonus
Ad Details ：
Headline ：15 Mio. Punkte für alle!
Text ：Wir feiern 15 Jahre BahnBonus! 4 Wochen lang mit Aktionen und Gewinnen im Gesamtwert von 15 Mio. Punkten. Gleich teilnehmen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 12 | 5 |
| Popularity | 78 | 67 | 61 |
| Dimensions | 720 x 900 | 340 x 426 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 3 | 1 |
| Countries | Morocco,Germany | Liechtenstein,Germany,Austria,Egypt | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for BahnBonus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BahnBonus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BahnBonus, you can click the app name below to view related reports, or you can find more info in ASOTools.