Payconiq by Bancontact Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Payconiq by Bancontact's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Payconiq by Bancontact.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Payconiq by Bancontact
App Name : Payconiq by Bancontact
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Bancontact Payconiq Company NV/SA
Publisher : Instagram,Facebook,BeatTube 動画で音ゲー！,梦幻花园 (Gardenscapes),Tap Tap Music-Pop Songs,Been Love Memory - Love Counter 2020
Total creative ads during the time period : 298
Duration : 1,751
Popularity : 18,322
Check ASO Keywords of Payconiq by Bancontact
2. Payconiq by Bancontact’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Payconiq by Bancontact in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Payconiq by Bancontact in the recent period. As of 2021-05-21, among the Payconiq by Bancontact‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, Payconiq by Bancontact's the proportion of networks impressions are placed like this:
Facebook's proportion is 85.59%,
Audience Network's proportion is 14.41%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-21, Payconiq by Bancontact‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Payconiq by Bancontact
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Payconiq by Bancontact. We can see some advertising trends.
Top 1 Ad Creative of Payconiq by Bancontact
Ad Details ：
Headline ：Bestel online en vermijd wachten
Text ：Geen zin om te wachten in de kou? Bestel online en kom snel afhalen op het afgesproken uur. Menu en online bestellen op: https://hetlokersesmulhoekje.be Honger of geen zin om te koken? Bestel dan iets lekkers bij Silvie en Vincent van het Lokerse Smulhoekje. Afhalen op de Gentse Steenweg, nr. 79 in Lokeren.
Top 2 Ad Creative of Payconiq by Bancontact
Ad Details ：
Headline ：Start met Mobiel tanken
Text ：Ken jij Mobiel tanken al? Je betaalt dan gewoon met je smartphone. Da’s makkelijk, snel én je spaart automatisch Smiles.
Top 3 Ad Creative of Payconiq by Bancontact
Ad Details ：
Headline ：Osez le plein mobile
Text ：Faites-vous le plein mobile ? Vous payez simplement avec votre smartphone. C'est simple, rapide et vous épargnez des Smiles.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 46 | 44 |
| Popularity | 217 | 156 | 145 |
| Dimensions | 426 x 426 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 5 | 2 | 2 |
| Countries | Suriname,Netherlands | Belgium | Belgium |
| Language | Dutch | Dutch | French |
Through the above analysis, we can see that the most effective channel for Payconiq by Bancontact in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Payconiq by Bancontact's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Payconiq by Bancontact, you can click the app name below to view related reports, or you can find more info in ASOTools.