Bandcamp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bandcamp's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bandcamp.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bandcamp
App Name : Bandcamp
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Bandcamp, Inc.
Publisher : Instagram,Facebook,SoundTube Free Music Player,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,GulogGratis
Total creative ads during the time period : 3,414
Duration : 2,342
Popularity : 288,915
Check ASO Keywords of Bandcamp
2. Bandcamp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bandcamp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bandcamp in the recent period. As of 2021-03-16, among the Bandcamp‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bandcamp's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bandcamp‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Bandcamp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bandcamp. We can see some advertising trends.
Top 1 Ad Creative of Bandcamp
Ad Details ：
Headline ：Move Move, by Future Plan
Text ：Future Plan MUSIC LOVES ALL Move Move, released 18 January 2017 Move Move - by Future Plan (Fabio Piazzalunga) I am the morning knocking at your door I am the sun into your soul What have you done Where do you belong There's no right And there's no wrong Move Move
Top 2 Ad Creative of Bandcamp
Ad Details ：
Headline ：Multi-Instrumentalist‼️
Text ：Check out this Multi-Instrumentalist from South Africa! ALL 13 Albums now on % to download - $- ! ➡️ http://bit.ly/reinhardtbuhrmusic ⬅️
Top 3 Ad Creative of Bandcamp
Ad Details ：
Headline ：Move Move, by Future Plan
Text ：Future Plan MUSIC LOVES ALL Move Move, released 18 January 2017 Move Move - by Future Plan (Fabio Piazzalunga) I am the morning knocking at your door I am the sun into your soul What have you done Where do you belong There's no right And there's no wrong Move Move
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,150 | 64 | 1,006 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 700 x 700 | 1280 x 720 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Netherlands,France,Spain | Venezuela,Algeria,Guyana,Morocco,Philippines,Egypt | Belgium,Netherlands,Spain,United Kingdom,Italy,United States,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bandcamp in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bandcamp's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bandcamp, you can click the app name below to view related reports, or you can find more info in ASOTools.