Bank Australia App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bank Australia App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bank Australia App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bank Australia App
App Name : Bank Australia App
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Bank Australia Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 37
Duration : 533
Popularity : 5,562
Check ASO Keywords of Bank Australia App
2. Bank Australia App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bank Australia App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bank Australia App in the recent period. As of 2021-03-16, among the Bank Australia App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bank Australia App's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.26%,
Instagram's proportion is 49.74%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bank Australia App‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Bank Australia App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bank Australia App. We can see some advertising trends.
Top 1 Ad Creative of Bank Australia App
Ad Details ：
Headline ：Round UP your savings.
Text ：Let small change grow your savings. Switch on Round UP through your Bank Australia app.
Top 2 Ad Creative of Bank Australia App
Ad Details ：
Headline ：Round UP your savings.
Text ：Let small change grow your savings. Switch on Round UP through your Bank Australia app.
Top 3 Ad Creative of Bank Australia App
Ad Details ：
Headline ：Round UP your savings.
Text ：Let small change grow your savings. Switch on Round UP through your Bank Australia app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 42 | 42 |
| Popularity | 313 | 221 | 220 |
| Dimensions | 426 x 240 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bank Australia App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Bank Australia App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bank Australia App, you can click the app name below to view related reports, or you can find more info in ASOTools.