Basketball Stars™ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Basketball Stars™'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Basketball Stars™.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Basketball Stars™
App Name : Basketball Stars™
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Miniclip.com
Publisher : Instagram,Facebook,Rail Rush,地铁跑酷 - 官方中文版,Picker for Dota 2,Tap Tap Music-Pop Songs
Total creative ads during the time period : 868
Duration : 1,760
Popularity : 150,993
Check ASO Keywords of Basketball Stars™
2. Basketball Stars™’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Basketball Stars™ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Basketball Stars™ in the recent period. As of 2021-03-13, among the Basketball Stars™‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Basketball Stars™'s the proportion of networks impressions are placed like this:
Facebook's proportion is 27.26%,
Messenger's proportion is 25.28%,
Audience Network's proportion is 24.64%,
Instagram's proportion is 22.82%,
's proportion is .
In the date of 2021-03-13, Basketball Stars™‘s network with the most ads is Facebook and its proportion is 25.09%.
3. Top 3 Ad Creative Analysis of Basketball Stars™
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Basketball Stars™. We can see some advertising trends.
Top 1 Ad Creative of Basketball Stars™
Ad Details ：
Headline ：Dunk your way to Victory! 🏀🏆
Text ：Take on the world or your friends in the #1 multiplayer basketball game! 🏀🏀🏀
Top 2 Ad Creative of Basketball Stars™
Ad Details ：
Headline ：Attack, defend, dunk! 🏀🏆
Text ：
Top 3 Ad Creative of Basketball Stars™
Ad Details ：
Headline ：Dunk your way to Victory! 🏀🏆
Text ：Take on the world or your friends in the #1 multiplayer basketball game! 🏀🏀🏀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 277 | 356 | 151 |
| Popularity | 986 | 981 | 977 |
| Dimensions | 224 x 400 | 320 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 3 | 1 |
| Countries | Slovak,Venezuela,Swaziland,Luxembourg,Burkina Faso,Paraguay,Nicaragua,Vietnam,Germany,Uruguay,New Zealand,Armenia,Nigeria,Bulgaria,Benin,Malta,Finland,Laos,Angola | Kirghizia,Malta,United States,Russia,Slovenia,Montserrat,Luxembourg,Solomon Is,France,Canada,Germany,Guinea Bissau,Bermuda,United Kingdom,Australia | Australia,United Kingdom,Canada,United States |
| Language | English | German | English |
Through the above analysis, we can see that the most effective channel for Basketball Stars™ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Basketball Stars™'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Basketball Stars™, you can click the app name below to view related reports, or you can find more info in ASOTools.