BBC Good Food Magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC Good Food Magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC Good Food Magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC Good Food Magazine
App Name : BBC Good Food Magazine
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Immediate Media Company Limited
Publisher : Tunnel & Twist - Rhythmic Endless High Speed Game,Rail Rush,Instagram,Facebook,6 Minute English - for BBC Learning English,Koran auf Deutsch,Cell Trap Multiplayer
Total creative ads during the time period : 585
Duration : 932
Popularity : 21,482
Check ASO Keywords of BBC Good Food Magazine
2. BBC Good Food Magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC Good Food Magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC Good Food Magazine in the recent period. As of 2021-03-16, among the BBC Good Food Magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BBC Good Food Magazine's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, BBC Good Food Magazine‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BBC Good Food Magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC Good Food Magazine. We can see some advertising trends.
Top 1 Ad Creative of BBC Good Food Magazine
Ad Details ：
Headline ：BBC Good Food Magazine App
Text ：Find out what to cook, bake and eat this month with the March issue of BBC Good Food Magazine - available to read on your mobile and tablet now!
Top 2 Ad Creative of BBC Good Food Magazine
Ad Details ：
Headline ：Digital Magazine
Text ：Find out what to cook, bake and eat this month with the March issue of BBC Good Food Magazine - available to read on your mobile and tablet now!
Top 3 Ad Creative of BBC Good Food Magazine
Ad Details ：
Headline ：Annual Subscription - Save 50%
Text ：Find out what to cook, bake and eat this month with the March issue of BBC Good Food Magazine - available to read on your mobile and tablet now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 18 | 18 | 18 |
| Popularity | 98 | 98 | 98 |
| Dimensions | 1997 x 2048 | 1829 x 1829 | 1800 x 1800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BBC Good Food Magazine in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free BBC Good Food Magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC Good Food Magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.