BBC iPlayer Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BBC iPlayer’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC iPlayer.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BBC iPlayer

App Name : BBC iPlayer

Logo

BBC iPlayer-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : BBC Media Applications Technologies Limited

Publisher :

Total creative ads during the time period : 15

Duration : 1

Popularity : 765

2. BBC iPlayer’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BBC iPlayer in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC iPlayer in the recent period. As of 2020-09-05, among the BBC iPlayer‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, BBC iPlayer’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, BBC iPlayer‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of BBC iPlayer

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC iPlayer. We can see some advertising trends.

Top 1 Ad Creative of BBC iPlayer

Ad Details :

Headline :🔴 How to download

Text :Learn more on the website >>>

Top 2 Ad Creative of BBC iPlayer

Ad Details :

Headline :🔴 How to download

Text :Learn more on the website >>>

Top 3 Ad Creative of BBC iPlayer

Ad Details :

Headline :🔴 How to download

Text :Learn more on the website >>>

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Messenger Messenger Facebook
Related Ads 1 1 1
Countries United States,Canada,Australia,United Kingdom United States,Canada,Australia,United Kingdom United States,Canada,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for BBC iPlayer in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free BBC iPlayer’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BBC iPlayer, you can click the app name below to view related reports.