BBC Sounds Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC Sounds's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC Sounds.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC Sounds
App Name : BBC Sounds
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : BBC Media Applications Technologies Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 154
Duration : 785
Popularity : 10,402
Check ASO Keywords of BBC Sounds
2. BBC Sounds’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC Sounds in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC Sounds in the recent period. As of 2021-05-27, among the BBC Sounds‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, BBC Sounds's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, BBC Sounds‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BBC Sounds
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC Sounds. We can see some advertising trends.
Top 1 Ad Creative of BBC Sounds
Ad Details ：
Headline ：Upload on BBC Radio Kent - 29/03/2021 - BBC Sounds
Text ：Congratulations to Film & TV production student John Harper, who has had the exciting opportunity to have his audio drama, 'Limbo' played on BBC Radio Kent. His four-part drama is packed with mystery and follows the story of a unemployed detective in the year 1884. Show host Leo Ulph describes the contribution as having 'really mature performances and dialogue - he really wants to succeed as an audio dramatist, and I think he will'.
You can listen to the first part here: https://www.bbc.co.uk/sounds/play/p099r1tx (10 minutes in)
Top 2 Ad Creative of BBC Sounds
Ad Details ：
Headline ：Upload on BBC Radio Kent - 29/03/2021 - BBC Sounds
Text ：Congratulations to Film & TV production student John Harper, who has had the exciting opportunity to have his audio drama, 'Limbo' played on BBC Radio Kent. His four-part drama is packed with mystery and follows the story of a unemployed detective in the year 1884. Show host Leo Ulph describes the contribution as having 'really mature performances and dialogue - he really wants to succeed as an audio dramatist, and I think he will'.
You can listen to the first part here: https://www.bbc.co.uk/sounds/play/p099r1tx (10 minutes in)
Top 3 Ad Creative of BBC Sounds
Ad Details ：
Headline ：Upload on BBC Radio Kent - 29/03/2021 - BBC Sounds
Text ：Congratulations to Film & TV production student John Harper, who has had the exciting opportunity to have his audio drama, 'Limbo' played on BBC Radio Kent. His four-part drama is packed with mystery and follows the story of a unemployed detective in the year 1884. Show host Leo Ulph describes the contribution as having 'really mature performances and dialogue - he really wants to succeed as an audio dramatist, and I think he will'.
You can listen to the first part here: https://www.bbc.co.uk/sounds/play/p099r1tx (10 minutes in)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 23 |
| Popularity | 113 | 113 | 113 |
| Dimensions | 600 x 338 | 600 x 338 | 600 x 338 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United Kingdom,Australia,Canada,United States | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BBC Sounds in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free BBC Sounds's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC Sounds, you can click the app name below to view related reports, or you can find more info in ASOTools.