BBVA México (Bancomer Móvil) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBVA México (Bancomer Móvil)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBVA México (Bancomer Móvil).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBVA México (Bancomer Móvil)
App Name : BBVA México (Bancomer Móvil)
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : BBVA
Publisher : Instagram,True Mobile Caller ID Locator & Call Blocker,Selfie - Enstyle,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,Facebook
Total creative ads during the time period : 147
Duration : 1,806
Popularity : 13,040
Check ASO Keywords of BBVA México (Bancomer Móvil)
2. BBVA México (Bancomer Móvil)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBVA México (Bancomer Móvil) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBVA México (Bancomer Móvil) in the recent period. As of 2021-03-15, among the BBVA México (Bancomer Móvil)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BBVA México (Bancomer Móvil)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 40.1%,
Instagram's proportion is 27.5%,
Audience Network's proportion is 20.68%,
Messenger's proportion is 11.72%,
's proportion is .
In the date of 2021-03-15, BBVA México (Bancomer Móvil)‘s network with the most ads is Facebook and its proportion is 31.25%.
3. Top 3 Ad Creative Analysis of BBVA México (Bancomer Móvil)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBVA México (Bancomer Móvil). We can see some advertising trends.
Top 1 Ad Creative of BBVA México (Bancomer Móvil)
Ad Details ：
Headline ：Abre tu Cuenta BBVA desde casa
Text ：Abrir una cuenta en la sucursal de tu banco es cosa del pasado. Conoce la Cuenta BBVA y empieza a hacer todo desde tu celular.
Top 2 Ad Creative of BBVA México (Bancomer Móvil)
Ad Details ：
Headline ：Sin comisiones por manejo o saldo mínimo
Text ：Abre tu Cuenta BBVA y descubre lo fácil y seguro que es manejar tu dinero de manera digital. ¿Qué esperas? Te toma 5 minutos.
Top 3 Ad Creative of BBVA México (Bancomer Móvil)
Ad Details ：
Headline ：Sin comisiones por manejo o saldo mínimo
Text ：Abre tu Cuenta BBVA y descubre lo fácil y seguro que es manejar tu dinero de manera digital. ¿Qué esperas? Te toma 5 minutos.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 121 | 121 | 59 |
| Popularity | 594 | 592 | 381 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for BBVA México (Bancomer Móvil) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BBVA México (Bancomer Móvil)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBVA México (Bancomer Móvil), you can click the app name below to view related reports, or you can find more info in ASOTools.