BBVA Plan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBVA Plan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBVA Plan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBVA Plan
App Name : BBVA Plan
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : BBVA Bancomer, S.A.
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,地铁跑酷 - 官方中文版
Total creative ads during the time period : 40
Duration : 954
Popularity : 3,311
Check ASO Keywords of BBVA Plan
2. BBVA Plan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBVA Plan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBVA Plan in the recent period. As of 2021-03-01, among the BBVA Plan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, BBVA Plan's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-01, BBVA Plan‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of BBVA Plan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBVA Plan. We can see some advertising trends.
Top 1 Ad Creative of BBVA Plan
Ad Details ：
Headline ：Personaliza tu meta
Text ：Cumple tu propósito y empieza a ahorrar con BBVA Plan este 2021.
Top 2 Ad Creative of BBVA Plan
Ad Details ：
Headline ：Ya eres su persona favorita
Text ：¿Qué aventuras quieres vivir a lado de tu mejor amigo? ¡Ahorra hoy para seguir cuidándolo!
Top 3 Ad Creative of BBVA Plan
Ad Details ：
Headline ：Ya eres su persona favorita
Text ：¿Qué aventuras quieres vivir a lado de tu mejor amigo? ¡Ahorra hoy para seguir cuidándolo!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 45 | 45 |
| Popularity | 255 | 255 | 254 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for BBVA Plan in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free BBVA Plan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBVA Plan, you can click the app name below to view related reports, or you can find more info in ASOTools.