BCBSMA MyBlue Member App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BCBSMA MyBlue Member App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BCBSMA MyBlue Member App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BCBSMA MyBlue Member App
App Name : BCBSMA MyBlue Member App
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Blue Cross and Blue Shield of Massachusetts
Publisher : Facebook,Instagram
Total creative ads during the time period : 76
Duration : 600
Popularity : 7,384
Check ASO Keywords of BCBSMA MyBlue Member App
2. BCBSMA MyBlue Member App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BCBSMA MyBlue Member App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BCBSMA MyBlue Member App in the recent period. As of 2021-02-23, among the BCBSMA MyBlue Member App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, BCBSMA MyBlue Member App's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.69%,
Instagram's proportion is 44.31%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-23, BCBSMA MyBlue Member App‘s network with the most ads is Facebook and its proportion is 52.5%.
3. Top 3 Ad Creative Analysis of BCBSMA MyBlue Member App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BCBSMA MyBlue Member App. We can see some advertising trends.
Top 1 Ad Creative of BCBSMA MyBlue Member App
Ad Details ：
Headline ：Connect the dots
Text ：We'll help you connect the dots for a Medicare plan that fits your lifestyle. Call our Medicare experts at 866-754-4269.
Top 2 Ad Creative of BCBSMA MyBlue Member App
Ad Details ：
Headline ：Connect the dots
Text ：Medicare Guidebook
Top 3 Ad Creative of BCBSMA MyBlue Member App
Ad Details ：
Headline ：Connect the dots
Text ：Turning 65 or retiring soon? Request a guidebook to learn about our $0 premium Medicare plans, with NEW benefits for 2021.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 75 | 48 |
| Popularity | 596 | 504 | 255 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | United States | Australia,United States,Canada,United Kingdom |
| Language | English | Spanish | English |
Through the above analysis, we can see that the most effective channel for BCBSMA MyBlue Member App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BCBSMA MyBlue Member App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BCBSMA MyBlue Member App, you can click the app name below to view related reports, or you can find more info in ASOTools.