BCLC Lotto! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BCLC Lotto!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BCLC Lotto!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BCLC Lotto!
App Name : BCLC Lotto!
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : British Columbia Lottery Corporation
Publisher : Instagram
Total creative ads during the time period : 85
Duration : 1,162
Popularity : 36,196
Check ASO Keywords of BCLC Lotto!
2. BCLC Lotto!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BCLC Lotto! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BCLC Lotto! in the recent period. As of 2021-03-16, among the BCLC Lotto!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 44.44%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BCLC Lotto!'s the proportion of networks impressions are placed like this:
Facebook's proportion is 39.18%,
Instagram's proportion is 36.62%,
Messenger's proportion is 24.2%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, BCLC Lotto!‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of BCLC Lotto!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BCLC Lotto!. We can see some advertising trends.
Top 1 Ad Creative of BCLC Lotto!
Ad Details ：
Headline ：Download BCLC's Lotto App!
Text ：Scan your Lotto ticket to see if you're a winner or buy a ticket for the next draw! 19+
Top 2 Ad Creative of BCLC Lotto!
Ad Details ：
Headline ：Lotto on the go with the app!
Text ：Never misplace another ticket with BCLC's Lotto App! Buy Lotto Max, Lotto 6/49 & more. 19+
Top 3 Ad Creative of BCLC Lotto!
Ad Details ：
Headline ：Free download for iOS
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 199 | 199 | 248 |
| Popularity | 995 | 994 | 984 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 3 |
| Countries | United States,Australia,United Kingdom,Canada | Australia,United Kingdom,United States,Canada | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BCLC Lotto! in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free BCLC Lotto!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BCLC Lotto!, you can click the app name below to view related reports, or you can find more info in ASOTools.