Bellabeat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bellabeat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bellabeat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bellabeat
App Name : Bellabeat
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Bellabeat, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,How To Make Soap
Total creative ads during the time period : 550
Duration : 609
Popularity : 58,893
Check ASO Keywords of Bellabeat
2. Bellabeat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bellabeat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bellabeat in the recent period. As of 2021-03-16, among the Bellabeat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bellabeat's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.95%,
Instagram's proportion is 33.72%,
Audience Network's proportion is 16.17%,
Messenger's proportion is 16.17%,
's proportion is .
In the date of 2021-03-16, Bellabeat‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Bellabeat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bellabeat. We can see some advertising trends.
Top 1 Ad Creative of Bellabeat
Ad Details ：
Headline ：Start Losing Weight 👉
Text ：There is no magic, just Science-Based Knowledge. The only program based on your cycle. 👩🦰
Top 2 Ad Creative of Bellabeat
Ad Details ：
Headline ：Start Losing Weight 👉
Text ：There is no magic, just Science-Based Knowledge. The only program based on your cycle. 👩🦰
Top 3 Ad Creative of Bellabeat
Ad Details ：
Headline ：Start Losing Weight 👉
Text ：There is no magic, just Science-Based Knowledge. The only program based on your cycle. 👩🦰
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 136 | 136 | 136 |
| Popularity | 738 | 735 | 735 |
| Dimensions | 320 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Egypt,Vietnam,Saudi Arabia,Pakistan,Turkmenistan,Malaysia,United States,Thailand,Netherlands,New Zealand,France,Azerbaijan,Slovenia,Luxembourg,Norway,Moldavia,Brazil,Ukraine,Japan,Ireland | Portugal,Russia,Austria,Pakistan,Oman,Bahrian,Norway,Netherlands,Turkmenistan,Hong Kong,Lebanon,United States,Thailand,Azerbaijan,Colombia,Poland,Taiwan,Japan,Malaysia,Germany | France,Macau,Turkmenistan,Ireland,Japan,Germany,New Zealand,Lebanon,United Kingdom,Thailand,Moldavia,Taiwan,Egypt,Norway,Brazil,Netherlands,Saudi Arabia,Ukraine,Colombia,Kenya |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bellabeat in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Bellabeat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bellabeat, you can click the app name below to view related reports, or you can find more info in ASOTools.