Bergdorf Goodman Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bergdorf Goodman's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bergdorf Goodman.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bergdorf Goodman
App Name : Bergdorf Goodman
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Bergdorf Goodman Inc.
Publisher : Instagram,Facebook,色彩专家: RGB/HEX/CMYK/HSB全格式转换器,Othello Quest - Online Othello,Switch & Cut Me In -Photo Blur,模拟架子鼓(经典版),Сканер QR-кодов и штрих-кодов,冬季雪捷运卡车司机模拟器,اكشط و احزر الصورة
Total creative ads during the time period : 131
Duration : 410
Popularity : 11,541
Check ASO Keywords of Bergdorf Goodman
2. Bergdorf Goodman’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bergdorf Goodman in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bergdorf Goodman in the recent period. As of 2021-03-05, among the Bergdorf Goodman‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, Bergdorf Goodman's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-05, Bergdorf Goodman‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Bergdorf Goodman
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bergdorf Goodman. We can see some advertising trends.
Top 1 Ad Creative of Bergdorf Goodman
Ad Details ：
Headline ：Bergdorf Goodman
Text ：Luxury straight to your door. Enjoy free same-day delivery to Manhattan, Westchester, Connecticut and the Hamptons, for a limited time.
Top 2 Ad Creative of Bergdorf Goodman
Ad Details ：
Headline ：Bergdorf Goodman
Text ：Luxury straight to your door. Enjoy free same-day delivery to Manhattan, Westchester, Connecticut and the Hamptons, for a limited time.
Top 3 Ad Creative of Bergdorf Goodman
Ad Details ：
Headline ：Shop New Arrivals
Text ：Play it cool come evening with ultra-luxe leather, chic fringe and traffic-stopping shine. For a limited time, enjoy free same-day delivery to Manhattan, The Hamptons, Westchester and Connecticut.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 71 | 50 |
| Popularity | 176 | 170 | 128 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 4 | 5 | 3 |
| Countries | Australia,United Kingdom,Canada,United States | United Kingdom,Australia,United States,Canada | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bergdorf Goodman in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Bergdorf Goodman's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bergdorf Goodman, you can click the app name below to view related reports, or you can find more info in ASOTools.