BetterMe: Home Workouts & Diet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BetterMe: Home Workouts & Diet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BetterMe: Home Workouts & Diet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BetterMe: Home Workouts & Diet
App Name : BetterMe: Home Workouts & Diet
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : BetterMe Limited
Publisher : Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Instagram,Water Drink Reminder,Bible Study - Study The Bible By Topic,Ameba,Treehouse Table
Total creative ads during the time period : 9,306
Duration : 1,322
Popularity : 669,077
Check ASO Keywords of BetterMe: Home Workouts & Diet
2. BetterMe: Home Workouts & Diet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BetterMe: Home Workouts & Diet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BetterMe: Home Workouts & Diet in the recent period. As of 2021-03-16, among the BetterMe: Home Workouts & Diet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 93.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BetterMe: Home Workouts & Diet's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 23.21%,
Facebook's proportion is 19.65%,
Audience Network's proportion is 19.05%,
Instagram's proportion is 19.05%,
Messenger's proportion is 19.05%.
In the date of 2021-03-16, BetterMe: Home Workouts & Diet‘s network with the most ads is Google Ads(Admob) and its proportion is 46.67%.
3. Top 3 Ad Creative Analysis of BetterMe: Home Workouts & Diet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BetterMe: Home Workouts & Diet. We can see some advertising trends.
Top 1 Ad Creative of BetterMe: Home Workouts & Diet
Ad Details ：
Headline ：Start Free 7-Day Trial !
Text ：BetterMe helps you achieve your personal wellness objectives by building and modifying your meal and workout plans. Thousands of satisfied customers have rated the app 5 stars and left their enthusiastic reviews on GooglePlay and AppStore. BetterMe lets you have the expertise of fitness and diet spe...
Top 2 Ad Creative of BetterMe: Home Workouts & Diet
Ad Details ：
Headline ：Start Free 7-Day Trial !
Text ：BetterMe helps you achieve your personal wellness objectives by building and modifying your meal and workout plans. Thousands of satisfied customers have rated the app 5 stars and left their enthusiastic reviews on GooglePlay and AppStore. BetterMe lets you have the expertise of fitness and diet spe...
Top 3 Ad Creative of BetterMe: Home Workouts & Diet
Ad Details ：
Headline ：Start Free 7-Day Trial !
Text ：BetterMe helps you achieve your personal wellness objectives by building and modifying your meal and workout plans. Thousands of satisfied customers have rated the app 5 stars and left their enthusiastic reviews on GooglePlay and AppStore. BetterMe lets you have the expertise of fitness and diet spe...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 291 | 285 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Dominican,United Arab Emirates | Dominican,United Arab Emirates | United Arab Emirates,Dominican |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BetterMe: Home Workouts & Diet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BetterMe: Home Workouts & Diet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BetterMe: Home Workouts & Diet, you can click the app name below to view related reports, or you can find more info in ASOTools.