BetterMe: Meditation & Sleep Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BetterMe: Meditation & Sleep's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BetterMe: Meditation & Sleep.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BetterMe: Meditation & Sleep
App Name : BetterMe: Meditation & Sleep
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : BetterMe Limited
Publisher : Instagram,Facebook,TalkU Free Calls +Free Texting +International Call,Treehouse Table,Talkray - Free Calls Texts,Universal Email App
Total creative ads during the time period : 4,590
Duration : 1,003
Popularity : 524,203
Check ASO Keywords of BetterMe: Meditation & Sleep
2. BetterMe: Meditation & Sleep’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BetterMe: Meditation & Sleep in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BetterMe: Meditation & Sleep in the recent period. As of 2021-03-15, among the BetterMe: Meditation & Sleep‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.87%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.13%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BetterMe: Meditation & Sleep's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.12%,
Facebook's proportion is 25.08%,
Messenger's proportion is 24.77%,
Audience Network's proportion is 24.03%,
's proportion is .
In the date of 2021-03-15, BetterMe: Meditation & Sleep‘s network with the most ads is Instagram and its proportion is 26.01%.
3. Top 3 Ad Creative Analysis of BetterMe: Meditation & Sleep
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BetterMe: Meditation & Sleep. We can see some advertising trends.
Top 1 Ad Creative of BetterMe: Meditation & Sleep
Ad Details ：
Headline ：Discover The Power Of Meditation 😌
Text ：Meditation for people who can’t meditate! Take just a few minutes out of each day to bring yourself to a state of calm and wellness and balance your life using a combination of guided meditations and mindfulness techniques. The techniques are a simple, practical relaxation method for anyone. You w...
Top 2 Ad Creative of BetterMe: Meditation & Sleep
Ad Details ：
Headline ：Discover The Power Of Meditation 😌
Text ：Meditation for people who can’t meditate! Take just a few minutes out of each day to bring yourself to a state of calm and wellness and balance your life using a combination of guided meditations and mindfulness techniques. The techniques are a simple, practical relaxation method for anyone. You w...
Top 3 Ad Creative of BetterMe: Meditation & Sleep
Ad Details ：
Headline ：Discover The Power Of Meditation 😌
Text ：Meditation for people who can’t meditate! Take just a few minutes out of each day to bring yourself to a state of calm and wellness and balance your life using a combination of guided meditations and mindfulness techniques. The techniques are a simple, practical relaxation method for anyone. You w...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 224 | 224 | 224 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Bahamas,Svalbard and Jan Mayen Islands,Gambia,American Samoa,Aruba | French Polynesia,Bahamas,Svalbard and Jan Mayen Islands,American Samoa,Gambia | French Polynesia,Bahamas,American Samoa,Gambia,Marshall Is Rep |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BetterMe: Meditation & Sleep in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BetterMe: Meditation & Sleep's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BetterMe: Meditation & Sleep, you can click the app name below to view related reports, or you can find more info in ASOTools.