Betterment: Money Management Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Betterment: Money Management's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Betterment: Money Management.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Betterment: Money Management
App Name : Betterment: Money Management
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Betterment
Publisher : Instagram,Facebook,أخبار المغرب,Fotor - Photo Editor&Collage,地铁跑酷 - 官方中文版,ekantipur,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 716
Duration : 2,226
Popularity : 138,778
Check ASO Keywords of Betterment: Money Management
2. Betterment: Money Management’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Betterment: Money Management in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Betterment: Money Management in the recent period. As of 2021-03-15, among the Betterment: Money Management‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.83%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.17%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Betterment: Money Management's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.7%,
Instagram's proportion is 35.39%,
Messenger's proportion is 28.91%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Betterment: Money Management‘s network with the most ads is Facebook and its proportion is 35.85%.
3. Top 3 Ad Creative Analysis of Betterment: Money Management
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Betterment: Money Management. We can see some advertising trends.
Top 1 Ad Creative of Betterment: Money Management
Ad Details ：
Headline ：Invest for your goals today
Text ：You're not just rounding up $0.24 or picking random stocks. Make your money work for you with expert recommendations and portfolios, built with cutting-edge investing technology.
Top 2 Ad Creative of Betterment: Money Management
Ad Details ：
Headline ：Open a Checking Account Today
Text ：Signing up is almost too easy. Start with our hassle-free, no-fee‡ Betterment Checking Account.
Top 3 Ad Creative of Betterment: Money Management
Ad Details ：
Headline ：Why settle for less when you deserve so much more?
Text ：Following our recommendations could earn you an estimated 38% more money (vs. a typical investor) over 30 years. See full disclosures below.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 292 | 306 | 295 |
| Popularity | 990 | 983 | 975 |
| Dimensions | 1080 x 1080 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 4 | 3 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Betterment: Money Management in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Betterment: Money Management's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Betterment: Money Management, you can click the app name below to view related reports, or you can find more info in ASOTools.