BIGO LIVE–Live Stream, Live Chat, Go Live Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BIGO LIVE–Live Stream, Live Chat, Go Live's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BIGO LIVE–Live Stream, Live Chat, Go Live.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BIGO LIVE–Live Stream, Live Chat, Go Live
App Name : BIGO LIVE–Live Stream, Live Chat, Go Live
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : BIGO TECHNOLOGY PTE. LTD.
Publisher : Instagram,Treehouse Table,Tandem Language Exchange: Speak & learn languages,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,Photo Editor & Pic Collage - Sweet Selfie Camera,Video Collage Maker
Total creative ads during the time period : 10,000
Duration : 1,801
Popularity : 15,321,131
Check ASO Keywords of BIGO LIVE–Live Stream, Live Chat, Go Live
2. BIGO LIVE–Live Stream, Live Chat, Go Live’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BIGO LIVE–Live Stream, Live Chat, Go Live in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BIGO LIVE–Live Stream, Live Chat, Go Live in the recent period. As of 2021-03-15, among the BIGO LIVE–Live Stream, Live Chat, Go Live‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.76%, Carousel category's proportion is 7.48%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BIGO LIVE–Live Stream, Live Chat, Go Live's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.4%,
Instagram's proportion is 21.22%,
Messenger's proportion is 20.22%,
Audience Network's proportion is 20.14%,
Google Ads(Admob)'s proportion is 7.99%.
In the date of 2021-03-15, BIGO LIVE–Live Stream, Live Chat, Go Live‘s network with the most ads is Messenger and its proportion is 22.38%.
3. Top 3 Ad Creative Analysis of BIGO LIVE–Live Stream, Live Chat, Go Live
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BIGO LIVE–Live Stream, Live Chat, Go Live. We can see some advertising trends.
Top 1 Ad Creative of BIGO LIVE–Live Stream, Live Chat, Go Live
Ad Details ：
Headline ：BIGO LIVE – 全球娛樂直播互動交友平臺
Text ：حمل تطبيق بيجو لايف الآن وشاهد اقرب بث مباشر منك
Top 2 Ad Creative of BIGO LIVE–Live Stream, Live Chat, Go Live
Ad Details ：
Headline ：Libre~
Text ：I-download ang BIGO para makapanood ng maraming broadcasters, libre lang!🤳
Top 3 Ad Creative of BIGO LIVE–Live Stream, Live Chat, Go Live
Ad Details ：
Headline ：New broadcasters on Bigo
Text ：Stay in touch with people you care, all with BIGO Live
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 322 | 346 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 4 | 4 | 4 |
| Countries | United Arab Emirates,Bahrian,Qatar,Israel,Egypt,Saudi Arabia,Lebanon,Kuwait,Azerbaijan | Philippines | United Kingdom,United States,Canada,Australia |
| Language | Arabic | Filipino | English |
Through the above analysis, we can see that the most effective channel for BIGO LIVE–Live Stream, Live Chat, Go Live in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BIGO LIVE–Live Stream, Live Chat, Go Live's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BIGO LIVE–Live Stream, Live Chat, Go Live, you can click the app name below to view related reports, or you can find more info in ASOTools.