BikeReg Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BikeReg's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BikeReg.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BikeReg
App Name : BikeReg
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : AthleteReg
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 112
Duration : 666
Popularity : 9,174
Check ASO Keywords of BikeReg
2. BikeReg’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BikeReg in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BikeReg in the recent period. As of 2021-03-16, among the BikeReg‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 3.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BikeReg's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.73%,
Instagram's proportion is 45.73%,
Audience Network's proportion is 8.54%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, BikeReg‘s network with the most ads is Facebook and its proportion is 46.15%.
3. Top 3 Ad Creative Analysis of BikeReg
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BikeReg. We can see some advertising trends.
Top 1 Ad Creative of BikeReg
Ad Details ：
Headline ：ADP Helmet Heroes to Benefit the Hickok Center for Brain Injury
Text ：
Top 2 Ad Creative of BikeReg
Ad Details ：
Headline ：Grit Nine-O Gravel Race
Text ：BikeReg - online cycling event registration
Top 3 Ad Creative of BikeReg
Ad Details ：
Headline ：
Text ：#CXNats is just over a month away, and early bird pricing ends soon! Register now and save for the big race! Prices go up on Nov. 8 at 12:01 PT, so make sure to register soon! https://t.co/lEkx5akgwR https://t.co/gWsZu9iYU0
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 45 | 36 |
| Popularity | 632 | 240 | 162 |
| Dimensions | 851 x 315 | 1920 x 1080 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BikeReg in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BikeReg's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BikeReg, you can click the app name below to view related reports, or you can find more info in ASOTools.