Bingo Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bingo Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bingo Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bingo Music
App Name : Bingo Music
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : NemySean
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Blue Light Filter - Night Mode, Night Shift,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 5,289
Duration : 606
Popularity : 1,819,780
Check ASO Keywords of Bingo Music
2. Bingo Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bingo Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bingo Music in the recent period. As of 2021-03-15, among the Bingo Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 49.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.18%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Bingo Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.89%,
Instagram's proportion is 23.08%,
Messenger's proportion is 22.36%,
Audience Network's proportion is 20.67%,
's proportion is .
In the date of 2021-03-15, Bingo Music‘s network with the most ads is Instagram and its proportion is 25.45%.
3. Top 3 Ad Creative Analysis of Bingo Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bingo Music. We can see some advertising trends.
Top 1 Ad Creative of Bingo Music
Ad Details ：
Headline ：❤FREE❤ Install now! 👉👉👉
Text ：Congratulations to the HUAWEI Y9 users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶
Top 2 Ad Creative of Bingo Music
Ad Details ：
Headline ：❤FREE❤ Install now! 👉👉👉
Text ：Congratulations to the Android users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶
Top 3 Ad Creative of Bingo Music
Ad Details ：
Headline ：❤FREE❤ Install now! 👉👉👉
Text ：Congratulations to the HUAWEI Y9 users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 272 | 280 | 274 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Bahrian,Kenya,Thailand,United Arab Emirates,Kuwait,Spain,Poland,Australia,Oman,Malaysia,United States,Indonesia,Singapore,Turkey,Macau,Chile,Qatar,Nigeria,Saudi Arabia,Colombia | Australia,Singapore,Nigeria,United Arab Emirates,Turkey,Portugal,Philippines,Qatar,Bahrian,Thailand,Kenya,Oman,Malaysia,Poland,Indonesia,Colombia,France,Spain,Kuwait,Saudi Arabia | Spain,Indonesia,Thailand,Australia,Nigeria,Philippines,Chile,Colombia,United States,Saudi Arabia,Turkey,United Arab Emirates,Macau,Oman,Qatar,Kenya,Singapore,Bahrian,Kuwait,Poland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bingo Music in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Bingo Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bingo Music, you can click the app name below to view related reports, or you can find more info in ASOTools.