BirdEye Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BirdEye's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BirdEye.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BirdEye
App Name : BirdEye
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Birdeye Inc.
Publisher : Instagram,Facebook,Hide Photo Videos 2016,登山赛车：真心比过山车还刺激！,Status Saver For WhatsApp - Status Downloader 2020,Australia VPN - Free VPN Proxy Secure Service,GURU VPN 2020 - Secure IP Change Fast & Unlimited
Total creative ads during the time period : 1,305
Duration : 1,148
Popularity : 95,229
Check ASO Keywords of BirdEye
2. BirdEye’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BirdEye in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BirdEye in the recent period. As of 2021-03-12, among the BirdEye‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, BirdEye's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-12, BirdEye‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of BirdEye
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BirdEye. We can see some advertising trends.
Top 1 Ad Creative of BirdEye
Ad Details ：
Headline ：Tuscaloosa Family Dental | Tuscaloosa, AL
Text ：★★★★★ Dr. Parker and the staff are amazing. They are all very nice and professional. They explain everything to you and are very accommodating. I’d send anyone I know here.
Top 2 Ad Creative of BirdEye
Ad Details ：
Headline ：Progressive Feet: Oxon Hill Foot and Ankle Center | Oxon Hill, MD
Text ：★★★★★ Customer Service A+. Everyone is very friendly. Best Foot Doctor in the DMV area.
Top 3 Ad Creative of BirdEye
Ad Details ：
Headline ：Read Our Google Reviews!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 500 | 171 | 219 |
| Popularity | 999 | 978 | 970 |
| Dimensions | 983 x 374 | 983 x 374 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | United States,Australia,Canada,United Kingdom | United States | United States |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for BirdEye in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BirdEye's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BirdEye, you can click the app name below to view related reports, or you can find more info in ASOTools.