BJ's Wholesale Club Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BJ's Wholesale Club's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BJ's Wholesale Club.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BJ's Wholesale Club
App Name : BJ's Wholesale Club
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : BJ's Wholesale Club
Publisher : Instagram,Facebook,Damas Online,Unicorn Live Wallpaper ,Fotor - Photo Editor&Collage,中学生漢字(手書き＆読み方)
Total creative ads during the time period : 2,385
Duration : 671
Popularity : 281,267
Check ASO Keywords of BJ's Wholesale Club
2. BJ's Wholesale Club’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BJ's Wholesale Club in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BJ's Wholesale Club in the recent period. As of 2021-03-16, among the BJ's Wholesale Club‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BJ's Wholesale Club's the proportion of networks impressions are placed like this:
Audience Network's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, BJ's Wholesale Club‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of BJ's Wholesale Club
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BJ's Wholesale Club. We can see some advertising trends.
Top 1 Ad Creative of BJ's Wholesale Club
Ad Details ：
Headline ：New-Members Only: Save more than 50% on a BJ's Membership today
Text ：Now's the perfect time to get a BJ's Membership. ✅ Join for just $25—that's over 50% off...
Top 2 Ad Creative of BJ's Wholesale Club
Ad Details ：
Headline ：Save more than 50% on a BJ's Membership today
Text ：Now's the perfect time to get a BJ's Membership. ✅ Join for just $25—that's over 50% off...
Top 3 Ad Creative of BJ's Wholesale Club
Ad Details ：
Headline ：Non-Members Only: Save more than 50% on a BJ's Membership today
Text ：BJ’s makes it easier and convenient to get everything your family needs
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 353 | 188 | 251 |
| Popularity | 999 | 998 | 988 |
| Dimensions | 320 x 400 | 320 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 33 | 50 | 2 |
| Countries | Canada,Australia,United Kingdom,United States | United States,Australia,United Kingdom,Canada | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BJ's Wholesale Club in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free BJ's Wholesale Club's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BJ's Wholesale Club, you can click the app name below to view related reports, or you can find more info in ASOTools.