BKR Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BKR's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BKR.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BKR
App Name : BKR
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : BKR Argentina S.A.
Publisher : Instagram,Facebook,Alarm Clock
Total creative ads during the time period : 155
Duration : 467
Popularity : 21,755
Check ASO Keywords of BKR
2. BKR’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BKR in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BKR in the recent period. As of 2021-04-27, among the BKR‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-27, BKR's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.08%,
Instagram's proportion is 28.5%,
Audience Network's proportion is 28.33%,
Messenger's proportion is 14.09%,
's proportion is .
In the date of 2021-04-27, BKR‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BKR
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BKR. We can see some advertising trends.
Top 1 Ad Creative of BKR
Ad Details ：
Headline ：
Text ：¡Equipate con lo mejor de la tecnología pagando con tu tarjeta #BKRMastercard prepaga🎉! Aprovechá un 15% OFF sin tope de reintegro en www.bangho.com.ar, ingresando el código: MASTERCARD15 en el check out. Tenés tiempo hasta el 31/03/2021 🔛 *Consultá por Términos y Condiciones en www.bkr.com.ar #BKRApp
Top 2 Ad Creative of BKR
Ad Details ：
Headline ：
Text ：¡Pagá con tu tarjeta #BKRMastercard prepaga los mejores productos de librería📕🖌! En tiendas físicas o en la web www.staples.com.ar, te regalamos un 15% OFF sin tope de reintegro. Sólo tenés que ingresar el código MASTERCARD15 en el check out, ¡y listo!. Tenés tiempo hasta el 31/03/2021 🔛 *Consultá por Términos y Condiciones en www.bkr.com.ar #BKRApp
Top 3 Ad Creative of BKR
Ad Details ：
Headline ：
Text ：Llená tu vida de colores con los productos de Simones👜🎒 Te regalamos un 15% OFF sin tope de reintegro en www.simones.com.ar, ingresando el código: MASTERCARD15%OFF en el check out. Tenés tiempo hasta el 31/03/2021 🔛 *Consultá por Términos y Condiciones en www.bkr.com.ar #BKRApp
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 51 | 51 |
| Popularity | 207 | 207 | 206 |
| Dimensions | 315 x 600 | 600 x 599 | 315 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Argentina,Panama,Chile,Cuba,Peru,Spain,Venezuela,Mexico,Paraguay,Colombia | Argentina,Panama,Mexico,Spain,Cuba,Peru,Chile,Colombia,Paraguay,Venezuela | Argentina,Chile,Colombia,Cuba,Panama,Spain,Paraguay,Mexico,Peru,Venezuela |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for BKR in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free BKR's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BKR, you can click the app name below to view related reports, or you can find more info in ASOTools.