Blade Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blade's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blade.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blade
App Name : Blade
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : BLADE Urban Air Mobility, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 161
Duration : 190
Popularity : 21,773
Check ASO Keywords of Blade
2. Blade’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blade in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blade in the recent period. As of 2021-03-14, among the Blade‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.73%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Blade's the proportion of networks impressions are placed like this:
Instagram's proportion is 57.83%,
Facebook's proportion is 42.17%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Blade‘s network with the most ads is Instagram and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Blade
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blade. We can see some advertising trends.
Top 1 Ad Creative of Blade
Ad Details ：
Headline ：
Text ：Upgrade your fall travel. Fly by seaplane or helicopter between NYC and the Hamptons. Our industry-leading health & safety protocol ensures you can fly with confidence.
Top 2 Ad Creative of Blade
Ad Details ：
Headline ：
Text ：Relax at the BLADE lounges, enjoy the views from above and arrive better. Helicopter between NYC and the Hamptons this fall–Book Now.
Top 3 Ad Creative of Blade
Ad Details ：
Headline ：
Text ：Upgrade your fall travel. Fly by seaplane or helicopter between NYC and the Hamptons. Our industry-leading health & safety protocol ensures you can fly with confidence.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 113 | 123 | 54 |
| Popularity | 396 | 366 | 316 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 10 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | United States,United Kingdom,Canada,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blade in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Blade's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blade, you can click the app name below to view related reports, or you can find more info in ASOTools.