BlinkID Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BlinkID’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlinkID.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BlinkID

App Name : BlinkID

Logo

BlinkID-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Microblink Ltd

Publisher : Tap Tap Music-Pop Songs

Total creative ads during the time period : 39

Duration : 478

Popularity : 6,250

2. BlinkID’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BlinkID in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BlinkID in the recent period. As of 2020-09-03, among the BlinkID‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, BlinkID’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.02%,

Audience Network’s proportion is 25.02%,

Instagram’s proportion is 25.02%,

Messenger’s proportion is 24.94%,

’s proportion is .

In the date of 2020-09-03, BlinkID‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of BlinkID

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlinkID. We can see some advertising trends.

Top 1 Ad Creative of BlinkID

Ad Details :

Headline :Get the free BlinkID app!

Text :‎BlinkID® uses a mobile camera to capture data from ID cards, passports, driver’s licenses, visas, work permits, and other identity documents in just a few seconds. BlinkID supports a majority of EU country documents, as well as all documents containing MRZ (Machine Readable Zone) or the PDF417...

Top 2 Ad Creative of BlinkID

Ad Details :

Headline :Get the free BlinkID app!

Text :‎BlinkID® uses a mobile camera to capture data from ID cards, passports, driver’s licenses, visas, work permits, and other identity documents in just a few seconds. BlinkID supports a majority of EU country documents, as well as all documents containing MRZ (Machine Readable Zone) or the PDF417...

Top 3 Ad Creative of BlinkID

Ad Details :

Headline :Get the free BlinkID app!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 44 44 44
Popularity 252 251 251
Dimensions 1200 x 628 1200 x 628 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for BlinkID in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free BlinkID’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BlinkID, you can click the app name below to view related reports.