BlinkID Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BlinkID's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlinkID.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BlinkID
App Name : BlinkID
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Microblink
Publisher : Instagram,Facebook,IELTS Preparation - Lessons & Exams Tips,Winter Hunter Simulator 2016,Tap Tap Music-Pop Songs
Total creative ads during the time period : 76
Duration : 743
Popularity : 12,164
Check ASO Keywords of BlinkID
2. BlinkID’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BlinkID in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BlinkID in the recent period. As of 2021-05-27, among the BlinkID‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, BlinkID's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-27, BlinkID‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BlinkID
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlinkID. We can see some advertising trends.
Top 1 Ad Creative of BlinkID
Ad Details ：
Headline ：Digitize your new blue passport
Text ：Save your new blue passport for filling out forms when you don't have it by your side.
Top 2 Ad Creative of BlinkID
Ad Details ：
Headline ：Digitize your new blue passport
Text ：Save your new blue passport for filling out forms when you don't have it by your side.
Top 3 Ad Creative of BlinkID
Ad Details ：
Headline ：New blue passport on your phone
Text ：Scan and save your new blue passport so you can quickly fill out online forms.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 68 | 68 | 68 |
| Popularity | 323 | 320 | 319 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 3 | 3 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BlinkID in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free BlinkID's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BlinkID, you can click the app name below to view related reports, or you can find more info in ASOTools.