Blo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blo
App Name : Blo
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Blo Blow Dry Bar Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage
Total creative ads during the time period : 483
Duration : 655
Popularity : 117,291
Check ASO Keywords of Blo
2. Blo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blo in the recent period. As of 2021-03-09, among the Blo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Blo's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, Blo‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Blo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blo. We can see some advertising trends.
Top 1 Ad Creative of Blo
Ad Details ：
Headline ：Blo Blow Dry Bar-Hughes
Text ：blo blow dry bar | blo the woodlands | 1925 Hughes Landing Blvd, #500 | The Woodlands, TX 77380 | no cuts, no color: just wash, blo, go. xo
Top 2 Ad Creative of Blo
Ad Details ：
Headline ：Amazing hair and breathtaking makeup
Text ：Blo Blow Dry Bar is North America's original blow dry bar. We've got you covered for blowouts, makeup services, nail services, waxing services and more. Find a Blo near you! Beauty services offered very by location.
Top 3 Ad Creative of Blo
Ad Details ：
Headline ：Blo Blow Dry Bar-Hughes
Text ：blo blow dry bar | blo the woodlands | 1925 Hughes Landing Blvd, #500 | The Woodlands, TX 77380 | no cuts, no color: just wash, blo, go. xo
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 361 | 624 | 326 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 447 x 600 | 500 x 500 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 31 | 1 | 31 |
| Countries | United States | Canada,United Kingdom,United States,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Blo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blo, you can click the app name below to view related reports, or you can find more info in ASOTools.