Blue Bikes Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Blue Bikes’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blue Bikes.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Blue Bikes

App Name : Blue Bikes

Logo

Blue Bikes-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Motivate International, Inc.

Publisher : OLX Clasificados,Video Editor with Music Star,POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争,Fotor - Photo Editor & Collage,Un día más culto,GulogGratis: Køb & sælg,appsGratis

Total creative ads during the time period : 43

Duration : 552

Popularity : 15,399

2. Blue Bikes’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Blue Bikes in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Blue Bikes in the recent period. As of 2020-08-31, among the Blue Bikes‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Blue Bikes’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Blue Bikes‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Blue Bikes

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blue Bikes. We can see some advertising trends.

Top 1 Ad Creative of Blue Bikes

Ad Details :

Headline :Cut Your Commute In Half

Text :Reliable and convenient transportation.

Top 2 Ad Creative of Blue Bikes

Ad Details :

Headline :Try now for just $2.50

Text :‎Bluebikes is metro-Boston’s public bike share system. With over 1,800 bikes available 24/7 at more than 180 stations throughout Boston, Cambridge, Somerville, and Brookline, Bluebikes is one of the most popular bike shares in the country. With the app, find your closest station and purchase a p...

Top 3 Ad Creative of Blue Bikes

Ad Details :

Headline :Take your first trip now!

Text :‎Bluebikes is metro-Boston’s public bike share system. With over 1,800 bikes available 24/7 at more than 180 stations throughout Boston, Cambridge, Somerville, and Brookline, Bluebikes is one of the most popular bike shares in the country. With the app, find your closest station and purchase a p...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 365 127 127
Popularity 999 883 883
Dimensions 2048 x 1072 2048 x 1365 2048 x 1365
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States Canada,United Kingdom,United States,Australia Australia,Canada,United Kingdom,United States
Language French English English

Through the above analysis, we can see that the most effective channel for Blue Bikes in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Blue Bikes’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Blue Bikes, you can click the app name below to view related reports.