Blue Nile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blue Nile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blue Nile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blue Nile
App Name : Blue Nile
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Spark Cloud
Publisher : Instagram
Total creative ads during the time period : 33
Duration : 88
Popularity : 6,993
Check ASO Keywords of Blue Nile
2. Blue Nile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blue Nile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blue Nile in the recent period. As of 2020-10-16, among the Blue Nile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-16, Blue Nile's the proportion of networks impressions are placed like this:
Facebook's proportion is 62.68%,
Instagram's proportion is 37.32%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-16, Blue Nile‘s network with the most ads is Facebook and its proportion is 62.5%.
3. Top 3 Ad Creative Analysis of Blue Nile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blue Nile. We can see some advertising trends.
Top 1 Ad Creative of Blue Nile
Ad Details ：
Headline ：
Text ：شنو ناطرة الحين؟
ماعليج الا تنزلين تطبيق النيل الازرق
Top 2 Ad Creative of Blue Nile
Ad Details ：
Headline ：
Text ：شنو ناطرة الحين؟
ماعليج الا تنزلين تطبيق النيل الازرق
Top 3 Ad Creative of Blue Nile
Ad Details ：
Headline ：
Text ：شنو ناطرة الحين؟
ماعليج الا تنزلين تطبيق النيل الازرق
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 87 | 87 |
| Popularity | 675 | 675 | 672 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Kuwait | Kuwait | Kuwait |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for Blue Nile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Blue Nile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blue Nile, you can click the app name below to view related reports, or you can find more info in ASOTools.