Blueair Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blueair's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blueair.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blueair
App Name : Blueair
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Blueair AB
Publisher : Instagram,Facebook,Humour & Blagues Côte d'Ivoire,AUBURN VAULT,Sweet Love Live Wallpaper ❤️ HD Hearts Wallpapers,汤姆猫认玩具：儿童宝贝小游戏,公主的服装店 - 儿童小游戏免费,全球空气质量指数实时监控与预测 PM2.5
Total creative ads during the time period : 733
Duration : 461
Popularity : 42,310
Check ASO Keywords of Blueair
2. Blueair’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blueair in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blueair in the recent period. As of 2021-03-15, among the Blueair‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Blueair's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Blueair‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Blueair
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blueair. We can see some advertising trends.
Top 1 Ad Creative of Blueair
Ad Details ：
Headline ：Take a breath of Blueair
Text ：Our air purifier’s HEPASilent technology removes 99.97% of airborne pollutants–quietly, efficiently and all at the press of a button.
Top 2 Ad Creative of Blueair
Ad Details ：
Headline ：Take a breath of Blueair
Text ：Our simply powerful air purifiers are made to quietly remove 99.97% of air pollution, while still giving a touch of Swedish design to your room.
Top 3 Ad Creative of Blueair
Ad Details ：
Headline ：
Text ：Our simply powerful air purifiers are made to quietly remove 99.97% of air pollution, while still giving a touch of Swedish design to your room.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 84 | 100 |
| Popularity | 257 | 225 | 190 |
| Dimensions | 628 x 628 | 640 x 640 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 3 | 4 | 7 |
| Countries | United Kingdom,Canada,United States,Australia | United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blueair in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Blueair's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blueair, you can click the app name below to view related reports, or you can find more info in ASOTools.