Bluebikes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bluebikes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bluebikes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bluebikes
App Name : Bluebikes
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Motivate
Publisher : Instagram,OLX Classifieds,Montage Video Musique,Facebook,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争,Fotor - Photo Editor&Collage,Un día más culto,GulogGratis
Total creative ads during the time period : 45
Duration : 613
Popularity : 12,983
Check ASO Keywords of Bluebikes
2. Bluebikes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bluebikes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bluebikes in the recent period. As of 2020-10-31, among the Bluebikes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-31, Bluebikes's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-31, Bluebikes‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Bluebikes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bluebikes. We can see some advertising trends.
Top 1 Ad Creative of Bluebikes
Ad Details ：
Headline ：Cut Your Commute In Half
Text ：Reliable and convenient transportation.
Top 2 Ad Creative of Bluebikes
Ad Details ：
Headline ：Try now for just $2.50
Text ：Bluebikes is metro-Boston’s public bike share system. With over 1,800 bikes available 24/7 at more than 180 stations throughout Boston, Cambridge, Somerville, and Brookline, Bluebikes is one of the most popular bike shares in the country. With the app, find your closest station and purchase a p...
Top 3 Ad Creative of Bluebikes
Ad Details ：
Headline ：Take your first trip now!
Text ：Bluebikes is metro-Boston’s public bike share system. With over 1,800 bikes available 24/7 at more than 180 stations throughout Boston, Cambridge, Somerville, and Brookline, Bluebikes is one of the most popular bike shares in the country. With the app, find your closest station and purchase a p...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 365 | 127 | 127 |
| Popularity | 999 | 883 | 883 |
| Dimensions | 2048 x 1072 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,United States,Australia | Australia,Canada,United Kingdom,United States |
| Language | French | English | English |
Through the above analysis, we can see that the most effective channel for Bluebikes in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bluebikes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bluebikes, you can click the app name below to view related reports, or you can find more info in ASOTools.